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By Edward L. Bernays

A progressive paintings on public kinfolk and advertising through the provocative philosopher who was once dubbed the daddy of public relations

Few books were as quietly strong as Edward L. Bernays’s Crystallizing Public Opinion. First released in 1923, it's a groundbreaking and, as heritage has proven, influential advisor to the main an important ideas of mass persuasion. geared toward governments and companies within the wake of worldwide warfare I, this vintage paintings combines crowd psychology with the pillars of psychoanalysis to argue the significance of public family in democratic society. bringing up far-reaching case reports from the resuscitation of a beleaguered journal in long island to Lithuania’s crusade for international popularity, Bernays illustrates the burgeoning value of his box in shaping public opinion whereas additionally laying out the an important suggestions for mobilizing broad-based help in an more and more fragmented world.

Celebrated via PBS in its Books That Shook the World feature, Crystallizing Public Opinion occupies a desirable position in historical past, defining either an idea and a procedure that have been taken up via innovative social hobbies, company barons, and nationwide governments alike.

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Crystallizing Public Opinion by Edward L. Bernays

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